The Coffee Bean & Tea Leaf® “Mondays Made Better 2017”

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The Coffee Bean & Tea Leaf® invented the Original Ice Blended®, and to mark it’s 30th anniversary, EP built the Mondays Made Better campaign that mirrored the drink’s personality — fun, vibrant, and delicious.

From engaging online announcement posts, down to eye-catching print collaterals for stores, it was all about giving the iconic beverage recall, and making sure people skipped the Monday Blues and actually looked forward to, and enjoyed them.