The Coffee Bean & Tea Leaf® “Happy Coffee Bean Day 2017”

Social

In 2017, The Coffee Bean & Tea Leaf® wanted “Happy Coffee Bean Day” to be all about saying thank you to the people that helped us become who we are. With this in mind, EP wanted to give people a chance to surprise their mentors — and capture it all on camera.

An online call-out for stories was launched and within weeks, there was an overwhelming number of submissions. After careful selection, we produced, shot, and edited 3-minute videos for 3 of the most moving narratives. Released on Facebook, with 15 second edit-downs for Instagram, it moved people to say “thank you” to their mentors with the simple gesture of a cup of coffee.