Chooks to Go – Home
When the opportunity to wave the Filipino flag came along, we gladly took it.
Working with the passionate and dedicated Chooks-to-Go team, EP launched Project Home in 2017. The campaign brought 3 hardworking Overseas Filipino Workers home to their families for the holidays — a familiar concept, one guaranteed to engage Filipinos everywhere — but with a heart-wrenching twist. The OFWs set out to surprise their families by appearing at their doorstep — and were instead surprised to find that a salu-salo (a small Filipino feast) had been prepared for them by their families and Chooks-to-go, showing them what Sarap ng Pagsisikap truly means.
Captured in a 3-minute video with a 1-minute edit-down for social media and a 30-second teaser, the material was shared and reshared by the intended audience and news outfits as well.